What we do


Do What You Love is a creative agency dedicated to improving the global cultural fabric of society through unique experience design.


What we stand for


Inspire. Be inspired. 

Improve the cultural landscape. Grow the community. Take on new challenges. Help others when and where we can. Above all, be authentic and have integrity.

Jason Swamy

Founder & Creative Director

Jason Swamy is a creative and cultural catalyst whose vision has shaped the zeitgeist through art, music, food, wellness, thought leadership and community building. Best known for his pioneering approach to the award-winning festival Wonderfruit, critically acclaimed Further Future and the legendary Robot Heart, he is highly sought after by global brands and institutions for his creative, curatorial and experience design talents.


Jason is a frequent speaker at global conferences and is an advisor to music, wellness and tech start ups including Gigwell, Nusic and Silentmode.

Who we work with

Further Future

Robot Heart





Gen T Tatler



Milken Institute

Edition Hotels

The Murray

Hard Rock

Point Blank Music


Upper House

W Hotels

Open Circles


American Express

Soho House



The Peninsula

Mandarin Oriental

Elrow Music

Swire Properties


© Do What You Love Ltd.

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Soho House

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